aKA Fabri, or Fabrittttttcio.

I’m Fabricio Merchán, a Colombian copywriter with 6 years of experience. For the last 5 years, I worked, wrote, and thought about ideas at DDB Colombia, creating work for brands like Claro, McDonald’s, Refisal and AB InBev.        

I’ve been lucky to win at several festivals and travel to Cannes, many of those recognitions coming early in my career. I’m still trying to get better at the only thing that matters: finding ideas worth making.        

I also want to thank and mention some of the people I’ve learned from: Johnra, Juanca Chaves, Diego Tamayo, Mayra Granados, Óscar Gómez, Andrés Valencia, Diana Colorado, Sebastián Sandoval, Ángela María Gómez,          Manuel Ríos, Ricardo Rodríguez, and many others from whom I’ve learned almost everything.